Lovisa Burfitt
After graduating from the « Beckmans School of Fashion » in 1998, Lovisa Burfitt creates the brand BURFITT in Sweden, an upper-range ready-to-wear line. In 2001 she decides to take a break and concentrate more on her work as a fashion illustrator. She is invited as a guest student to the Royal College of Art in Stockholm.
After her studies she moves to Paris and in 2003 she re-launches the brand BURFITT in France, this time together with a business partner who is taking care of the commercial development of the brand. The concept of BURFITT is based on screenprinted t-shirts and sweaters – based on the original illustrations by Lovisa – and sold in limited editions. The woven part of the collection is more developed in terms of cut and choice of fabrics, and includes dresses, skirts, trousers and jackets.
The brand enjoys today both talents of Lovisa Burfitt: her illustrations and her creative ideas in terms of design. Lovisa often collaborates with international stylists like Patti Wilson and Carine Roitfeld, who give her free hands to create masks and accessories for fashion stories to be published in Vogue Paris, Vogue Italia, Numéro, Harper’s Bazaar.
Lovisa Burfitt continues illustrating for various fashion magazines around the world, e.g. Vogue, ELLE, Fashion Tale, Cover, The End. She has also recently been collaborating with H&M “Graphic Communication for Flagship stores”, the Prêt-à-Porter fairs in Paris, Franck et Fils store (Paris), Chanel, Nina Ricci, Smart cars, Bloomingdale’s New York, Scandic Anglais (Sweden), Kenzo (France), La Rinascente (Italy), publishing companies (Penguin books) and she has been working on projects with Absolut Vodka (2004) and Dunkers Kulturhus for the exhibition « In Fashion – New Swedish Clothing Design » (2005). She exposed a selection of her illustrations in London, Paris, Amsterdam and Stockholm in 2006, and in May 2007 her work was exposed in her hometown, Strängnäs in Sweden, as well as in Zürich. In 2008 - 2009 her artwork was exposed at the restaurant East in Stockholm ‘Universe of Lovisa Burfitt – 100 m2 drawings’.
PRODUCTS
– Mademoiselle Oiseau